Released on: May 24, 2008, 1:36 pm

Press Release Author: Erika Pérez Gafter/Seres Apparels

Industry: Apparel & Fashion

Press Release Summary: x entrepreneur students in The Netherlands are setting a new
trend in maternity clothing. Seres Apparels, the name of their future company, will
launch in the market a new product that gives another perspective to the concept of
pregnancy's fashion; a unique blouse with the combination of two special
characteristics: designs and fabrics that will allow the blouse to extend and fit
comfortably each stage of a pregnant woman's body and an innovative brooch that
shows the number of the week of pregnancy.

Press Release Body: Six entrepreneur students in The Netherlands are setting a new
trend in maternity clothing. Seres Apparels, the name of their future company, will
launch in the market a new product that gives another perspective to the concept of
pregnancy's fashion; a unique blouse with the combination of two special
characteristics: designs and fabrics that will allow the blouse to extend and fit
comfortably each stage of a pregnant woman's body and an innovative brooch that
shows the number of the week of pregnancy.
The product has been already tested; the students performed a small research among
pregnant and non-pregnant women and men, to find what they think about the maternity
blouse concept, as well as to try it and express their level of satisfaction. The
results were 4 on a scale from 1 to 5, a very positive response.
Certainly satisfactory considering that the firm's owners are first's year's
students of Inholland University in Diemen. All from different countries: Ecuador,
Philippines, Greece, Germany, Bulgaria and Dominican Republic, have joined a project
promoted by the university. The response has rebased all expectations and soon, they
will have the opportunity to present their proposals to several companies, who are
interested in their concept and are willing to provide the financial resources they
need in change of a share of the company.
The blouse has a few surprising features: it grows and decreases with the simple use
of a zipper or a wrap strategically placed so it fits perfectly also in non-pregnant
women. Besides, its innovative brooch has the shape of different flowers with
interchangeable numbers attached to the brooch with the use of a magnet. Women will
be able to say not only the status of the pregnancy but also any other information
e.g. age, mood or simply, their telephone number.
What started as a student project, it's developing into a business that promises
high profits and an amusing way for proud mothers to show off their pregnancy.


Web Site: http://

Contact Details: Erika Pérez Gafter
Lena Blokwoutsstraat 47
0031617421480
444674@student.inholland.nl